Developed in 2025, KRYGER_DESIGN is my evolving personal brand. The name Kryger Design comes from my own name, Emelie Kryger. Kryger, meaning warrior in German and Scandinavian contexts, reflects the spirit of my work, strength, intention, and storytelling expressed through thoughtful, considered design.
BRAND STORY
My personal brand blends vibrant, bubbly energy with a calm, neutral sense of balance. I want people to feel both uplifted and grounded when they interact with me. I express myself through playful, colorful elements that show my enthusiasm and creativity, while pairing them with soft, neutral tones that convey stability, warmth, and ease.
This mix represents my personality:
Colorful and lively – I bring joy, positivity, and an approachable, fun presence.
Calm and neutral – I stay centered, thoughtful, and soothing to be around.
Overall, my brand is about harmonizing contrast, bright but not overwhelming, peaceful but not dull, expressive yet refined.
BRAND COLORS
PRIMARY LOGOTYPE
LOGOMARK
TYPOGRAPHY
